Every B2B sales person should have his own website

This is a bit off topic, but very applicable to my audience. I have learned a lot in this journey with eCommerceandB2B.com. I have learned the power of creating a personal brand that transcends my organization. I have learned that my personal brand helps my organization tremendously. In fact, by establishing my own brand (and my own website) I:

• am paid to speak at Associations my company would never have the opportunity to attend or even sponsor
• had the best keynote of my life at the B2B Online Summit
• create my own point of view on relevant topics which directly helps me in customer meetings
• developed a social following on LinkedIN and Twitter with more reach than my organization at times
• have met some incredible people and authors like Ted Coine and John Rossman
• have been introduced to incredible content from marketers like Jon Loomer, Michael Hyatt, and Jeff Walker. (no affiliate links – they are safe)
• have more credibility inside my organization  because of all the above

A side benefit of all of eCommerceandB2B.com is that I have learned a tremendous amount about internet marketing and social media as it applies to B2B sales and marketing.  I recently realized that what I have learned should be learned by everyone that is in sales.  EVERYONE!  I figured out a few hacks that are incredible.  The results have been mind blowing.

The basic tenets of the hack are the basics of internet marketing.

1. Create something of value
2. Give that thing of value away in exchange for an email address
3. Drive traffic to that thing of value

Every single sales person in the world needs to be doing some form of internet marketing.  If you are running your territory like your own business, then marketing has to be a significant part of your business plan.

Here is a crazy surprise.  I found a way to penetrate those named accounts that you have on your list.  There is a crazy hack that works so incredibly well.  I love how it works so well that I created an eBook walking salespeople step by step through the process.  I call it Crush Your Quota.  There is a lot more to know beyond this eBook that I will continue to share along the way.  So I guess we can call this Part 1.

Listen up sales people.  Get a website today – a single page, a blog, or something that you can test your own internet marketing strategies on.

The post Every B2B sales person should have his own website appeared first on eCommerceandB2B.com.

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