Sunday, July 5, 2015
Monday, June 29, 2015
Thursday, May 28, 2015
The B2B Customer Experience
Trying to convince an executive team or a boardroom about Customer Experience in a B2B organization is tough. Often we communicate the value of customer experience as protecting our brand or as some way of emotionally connecting to our customers. In the boardroom, it is tough to connect the dots between revenue growth, operational efficiency and customer experience??
In this keynote I talk about a new way to communicate the value of customer experience in B2B organizations including references to Gary Vaynerchuck, Sweep the Leg, Johnny, the A-Team, and other 80s and 90s TV, Video, and Music references.
Building a Business Case for B2B Customer Experience and E-Commerce
The post The B2B Customer Experience appeared first on eCommerceandB2B.com.
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Friday, May 22, 2015
Monday, April 20, 2015
Payments in B2B E-Commerce
Paying for things in the B2B world is exponentially more complex than B2C.
This chapter will discuss an important, but often overlooked, aspect of B2B e-commerce: getting paid in a safe, efficient manner when payment isn’t as simple as running a credit card. We’ll discuss some of the challenges merchants face and what they can do to handle more complex, B2B payment scenarios.
The post Payments in B2B E-Commerce appeared first on eCommerceandB2B.com.
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